Remember that thing they used to tell us in primary school- there’s no such things as a stupid question? Silly question, because I know you remember. Think of it this way, as kids, we grow up being taught to be curious, encouraged to be oblivious to was seen as standard and even more so, made to believe that there are many ways to interpret and view absolutely anything. We were given a paint brush to create whatever that was on our minds. So what happened? What happened to being the odd one out, to seeing the little things in the bigger pictures? Our proclaimed personalities have to get the bulk of the blame. They box us into only acting, speaking, and reading, eating, and thinking in a certain way. Let’s forget about having a personality... rather have an attitude. A spirit with no inhibitions, an attitude that allows us to want to experience everything, be everywhere, know a little about everything. We no longer want to be seen as stupid to the obvious, because something’s are just so simple. But I think we should stop our mature driven traits and get in touch with the freethinking, dumbstruck nature that is the child inside of all of us. This is even more so important when you’re in the creative and advertising industry. Yes live a little. When we live a little, things become easier, solutions to the most complex of problems (briefs) come to you. Most importantly ideas flow because you are in a state of freethinking, and you are able to re-invent and innovate.
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